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Experience

WHERE I’VE WORKED

Content Creator & Editor | Jan. 2025- Current

Contract/Freelance - Atlanta, GA

  • Current clients: Authentic Beauty Salon, Genuist Beauty, First Class Leadership

  • Content Creation & Video Editing

  • Social Media Management

  • Content Strategy & Ideation

  • Analytics & Adjustments

Social Media Manager | Jul. 2024- Nov. 2024

The Lauren Ashtyn Collection - Spartanburg, SC

  • Lead for TikTok and YouTube

  • Scheduled content 2x daily for 3 TikTok accounts within the beauty industry; Scheduled YouTube Shorts for 2 Channels with daily posts

  • Edited 8 minute long video for company’s main YouTube Channel

  • Filmed, Edited, and Re-purposed content for both short- and long-form content to be used on both platforms

  • Tracked analytics for each account on the platforms

  • Monitored the platforms to identify trending content applicable to the company

  • Created graphics and videos promoting events

  • Updated the Linkin.bio listing as needed

  • Daily engagement with followers through comments and/or direct messages

Marketing Manager & Office Manager | Aug. 2022- Dec. 2023

Primeau Productions - Simpsonville, SC

  • Utilized social media platforms like Instagram, Facebook, and LinkedIn to increase engagement and brand awareness by 10%.

  • Optimized YouTube videos leading to a 60% increase in viewers and subscribers for one client.

  • Scheduled 100+ YouTube shorts with SEO Optimization, resulting in client’s channel reaching 1,000 subscribers in under 6 months.

  • Managed social media software and CRM with Zoho One.

  • Designed product/service hand outs for distribution at conference booth.

  • Utilized Adobe Photoshop to design company banner for a national conference.

Account Coordiator | Feb. 2022- Jun 2022

Ghost Brands - Greenville, SC

  • Developed strong organizational and communication skills while running point on multiple accounts, totaling over 10 clients.

  • Scheduled and led client meetings, took meeting notes, and provided clients with meeting summary reports including action items.

  • Wrote 6mo-12mo detailed social media calendars and maintained them, supporting brand identity while tapping into seasonal moments and appropriate trends.

  • Main point of contact for 6+ client accounts and conducted a check-in with each every Monday.

  • Input projects/jobs into Trello.com and tracked them throughout the process while providing clients updates.

  • Designed social media campaign to increase brand awareness with target audience for restaurant re-opening

Junior Account Executive | Aug. 2021- Jan 2022

Radical Company - Greenville, SC

  • Managed 3 accounts, ensuring deadlines were met in a timely manner for each.

  • Scheduled and ran client meetings, took notes, and wrote meeting summaries for agency and client records.

  • Worked closely with creative teams to produce high-quality content that resonates with audiences.

  • Used Monday.com to facilitate project management for open jobs.

  • Managed content creation, curation, and scheduling for multiple social channels per account, while monitoring comments and responding promptly to inquiries.

  • Conducted bi-weekly checkins for two accounts and weekly check-ins for one.

  • Partnered with Digital Advertising team to create ad campaigns for clients.

Social Media Manager| Feb. 2021- May 2021

Paris Mountain Marketing- Greenville,SC

- Contracted for 3 Months

- Utilized Sprout Social to plan content calendars for four accounts

- Created graphics using Canva for social accounts

- Ran daily engagement across all platforms

- Platforms included Facebook, Instagram, and LinkedIn

Front Desk Manager | Jan. 2019– Dec. 2020

Communication Center & Research Lab, Clemson University

- Responsible for coordinating tutoring program for students

- Research Assistant for a Published VR Study

- Social Media Committee and Public Relations Committee

Freelance Writer | Jan. 2021- March 2021

Rawle Murdy - Charleston, SC

- Wrote monthly blogs for clients on specific topics

- Each blog required research and familiarization with client’s brand voice

- Articles consisted of 500-750 words

- Contracted by a PR firm for multiple clients

PR & Social Media Marketing Intern | Summer 2016

Shared Vision, LLC, d/b/a Shared Vision Marketing, Atlanta, GA

- Analyzed client markets and prepared competitive audits

- Developed content calendars for client social media posts

- Created social media posts in client's brand voice for various target audiences

- Compiled report on new and upcoming media platforms for clients

Education

WHAT I’VE LEARNED

Education | 2017-2020

Clemson University – Clemson, SC; Class of 2020

Bachelor of Arts; Communication & Brand Communication

Graduated Magna Cum Laude in 3.5 years

GPA: 3.91 | 4.0

Projects & Activities

WHAT I’VE DONE

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Projects | 2017– Fall 2020

Junior Fellow, Division of Public Safety, Clemson University, Fall 2019

         - Crisis Communication, Comm 3560

Sports Illustrated Social Media Analytics for NFL Draft, Spring 2019

         - Creative Inquiry: Social Media Analytics, Comm 3990

Greenville Triumph Soccer Club Qualitative Research Study, Fall 2019

         - Qualitative Research Methods, Comm 2110

PGA Tour TikTok Challenge, Spring 2020

        - Social Media and Sports Communication, Comm 4260

Greenville Triumph Soccer Club TikTok Challenge, Spring 2020

        - Social Media and Sports Communication, Comm 4260

Clemson University Fifty Years of Fraternity & Sorority Life, Spring 2020

        - Creative Inquiry: 5O years FSL, Comm 3990

Erwin Center for Brand Communication

     Brand Strategy Project- Uniroyal, Spring 2020

        - GC 3740 Brand Communication & Media Strategy GC 3710 Brand Creation & Communication

        - Developed innovative communication strategy for untapped market

        - Completed competitive overview including digital and social audits

        - Initiated appropriate campaign and audience research

        - Developed innovative messages, creative brief and tactical plan

        - Presented to Uniroyal Brand Director & Senior Michelin management via Zoom     

        - Senior Capstone Seminar- Newman's Own Brand Revamp, Fall 2020

To see work from some of the mentioned projects,

please visit 'Student Projects'

Activities | 2017–Fall 2020

Public Relations Student Society of America                       Spring 2018-Fall 2020

        - Chapter Co-President                                                          Fall 2020

- Chapter President                                                 Fall 2019-Fall 2020

- Public Relations/Media Coordinator                   Fall 2018-Spring 2019

Delta Zeta National Sorority                                                Fall 2017- Fall 2020

Lambda Pi Eta, National Communication Association Honor Society       Dec 2019

Student Ambassador, Clemson Department of Communication            Spring 2020

Omicron Delta Kappa, National Leadership Honor Society                Spring 2020

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