Student Projects
Here you'll find a collection of projects I completed while studying at Clemson University. These pieces range from fun listicles written in my sophomore year to simulated client-work from my senior year. Most simulated client-work was conducted in my Brand Communication classes with the Erwin Center for Brand Communication.
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I have linked other Spark pages that were completed for class projects, which I truly enjoyed creating though may not directly relate to the marketing industry. ​​For example, my 'Afrofuturism in Costuming and Design of Marvel's Black Panther' project created for a film class has no relevance to my future career, but I enjoyed working on the project. Having grown up in technical theater, costumes and makeup are something I love.
Adobe Spark Projects
01
Social Media Analytics | PRSSA
In my time serving as Public Relations Chair for Clemson PRSSA, I was in charge of our social media accounts and had the unique opportunity to start our Instagram. I have our account set up as a business profile so that we may see the analytics. Check out the slide deck to your right to see examples of analytics Facebook and Instagram have provided Clemson PRSSA.
02
Forever 21 x Parsons
PR Writing Capstone
As part of my PR Writing class, this capstone project tasked me with developing writing pieces and sample social media posts for a fictional campaign. Writing pieces include a 3 page magazine article, blog post, press release, and mock tweets. At the end is an explination as to how I would promote the collaboration.
03
Uniroyal x Erwin Brand Center
Brand Strategy
In the spring of 2020, the Erwin Center for Brand Communication partnered with Michelin for a brand revamp of Uniroyal Tires. I had the opportunity to partake in both the creative and strategic pieces of this project, due to my enrollment in both classes.
Our strategy focused on the impact COVID-19 had on travel plans and reframed Uniroyal as 'tires to get you anywhere'
This video was produced using Adobe Premiere Pro, and the voice over was provided by Cody Harrison. My group's strategy, entitled Uniroyal Unites, was selected by the client to be implemented at a later date.
04
Uniroyal x Erwin Center
Creative Execution
The creative portion of this project tasked each group with executing a brand strategy randomly selected from the brand strategy class. My enrollment in both allowed me to provide my group with unique insights into why certain choices were made regarding the strategy.
05
Nike | Public Relations in Sports
This is a 3 part project, each being its own Spark page. This project was assigned as a project for Public Relations in Sports (COMM 3260) at Clemson University, taught by Katie McElveen. This course was taken fall of 2020 and is included in my portfolio to showcase my experience with SWOT analysis, identifying publics and stakeholders, and analyzing companies social campaigns.
06
Sports Social Media Professional Profile
This project was created for a Social Media and Sports Communication class taken at Clemson University, taught by Dr. Angela Pratt. It is now part of my professional portfolio and showcases some of the skills I learned. I chose to interview somebody from Atlanta United for this project, since the team holds a special place in my family's hearts.
