Social & Digital Portfolio
All pieces included in this section of my digital portfolio are things I have made since graduating Clemson University. Some of these projects were assigned as a skill assessment for job interviews, and explain the task while demonstrating my finished project.
Whether it's marketing plans, social posts, or ideas, I'm excited to share my work with you.
01
Primeau Productions
The 'YouTube Graphics' contain in total about 150 thumbnails I made for videos uploaded to the company channel while at Primeau Productions. Some of these thumbnails were later incorporated into part of the new conference banner I designed for Primeau prior to 2023's National Speaker Association's Influence conference.
YouTube Graphics
02
Sweethearts Candy x Tums
This collaboration idea came to me while at the grocery store one day. It was partially inspired by my personal dislike for the chalky candy, which reminds me of the only other edible chalky item: Tums.
Sweetheart Candies' ‘situationship’ campaign, which launched for Valentine's this year, is iconic. Similar to Duolingo, Spangler Candy, who owns Sweethearts, has seen the memes inspired by the candy and decided to incorporate it into their marketing.
So, I want to share my idea for a fun Sweethearts collaboration: Sweethearts x Tums presents 'Sweetums'
This idea hits on the unattractive moments that can accompany dates, while still making it something sweet. The goal is for consumers to enjoy the same sentimental feeling from the candies, while still getting relief for your heartburn. The campaigns tagline is, "Don't let heart burn crash your date"
03
Clemson CAFLS x SEWE 2024
Interview Project
Over the 2023 Holidays, I was tasked with creating multiple example social media posts for Clemson University College of Agriculture, Forestry, and Life Science as part of my round two interview.
The overall goal was to communicate about an upcoming event, and encourage alumni to attend as CAFLS would have a strong presence there. The project only specified X/Twitter, Instagram, and Facebook for the posts. Each platform had 2-3 sample posts with a variety of graphic options.
04
Taco La Barra
Marketing Proposal
This project was assigned as a skill assessment by a small marketing agency. I was asked to create a marketing plan proposal for a local restaurant that closed shortly after this assignment. Using what I was taught, I conducted a social media audit, SWOT analysis, and recommended strategies. I created a mock newsletter along with a redone social media grid.
05
Nike | Public Relations in Sports
This is a 3 part project, each being its own Spark page. This project was assigned as a project for Public Relations in Sports (COMM 3260) at Clemson University, taught by Katie McElveen. This course was taken fall of 2020 and is included in my portfolio to showcase my experience with SWOT analysis, identifying publics and stakeholders, and analyzing companies social campaigns.
06
Sports Social Media Professional Profile
This project was created for a Social Media and Sports Communication class taken at Clemson University, taught by Dr. Angela Pratt. It is now part of my professional portfolio and showcases some of the skills I learned. I chose to interview somebody from Atlanta United for this project, since the team holds a special place in my family's hearts.
